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Why B2B/Industrial is different and what to do about it

Your gut is wrong more often than you think. B2B/Industrial is very different than B2C, but you ignore the voice of the market at your peril. In fact, if you are separated from your end user customers by distributors and channel partners, you may be...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Mark Towery
Company: Geo Strategy Partners
June 15, 2014
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Citation

Towery, M. (2014a, June 15). Why B2B/Industrial is different and what to do about it. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/why-b2b-industrial-is-different-and-what-to-do-about-it